Digital Office — Partnership Breakdown

What It Is

Digital Office is an off-ice training app built specifically for youth hockey players. It delivers structured, hockey-specific workouts through a mobile app at an affordable price point ($25/month per athlete).

The Problem They're Solving

The pitch opens by identifying four pain points in youth hockey development:

  • Most players have no structured off-ice program — they train randomly or not at all

  • Private trainers cost $80–$150/hour, which most families can't afford

  • Organizations/directors want to offer more but lack the budget to bring in trainers

  • Generic fitness content doesn't translate to hockey-specific demands

What the App Offers

Six training categories are included in the program:

  • Strength & Power — resistance and power training for youth athletes

  • Speed & Agility — first-step quickness, lateral movement, gap-closing drills

  • Stickhandling — off-ice puck skills, eyes-up work, pressure drills

  • Conditioning — shift-length intervals built around real game demands

  • Mental Performance — visualization, breathing, and focus routines for game day

  • App Delivery — everything accessed through a mobile app

Pricing Model

TierCostIndividual Athlete$25/monthOrganization/TeamFREE

The model is clever: the organization pays nothing — they simply share a sign-up link with their roster. Families enroll individually at $25/month. This removes the biggest barrier to adoption (budget) for directors while monetizing through parents.

How the Partnership Works (6 Steps)

  1. Partnership is agreed upon and the director gets an onboarding kit

  2. Director shares their team schedule (games, practices, tournaments)

  3. Digital Office tailors every workout around that schedule

  4. Director forwards the sign-up link to players/parents — no extra setup

  5. Families enroll online in minutes and players get immediate app access

  6. Director receives weekly reports showing each player's activity and effort

Parent Communication Tools

Digital Office handles most of the communication legwork by providing directors with ready-made materials:

  • A pre-written parent intro email (directors just add the team name and send)

  • A one-page program overview sheet for parents

  • A sign-up reminder template for following up with unenrolled families

  • Direct phone/email access for parents with questions

Coach & Director Reporting

Directors get a weekly player activity report that shows:

  • Sessions completed (e.g., 5/5, 4/5, etc.)

  • Effort rating (High / Medium / Low / None)

  • Program phase tracking

  • An accountability tool they can reference in team meetings

The sample in the deck shows real-looking player data with jersey numbers, making it easy to visualize how this works in practice.

The 6-Month Program Structure

The program is progressive and periodized across a full season:

PhaseFocusVolumeMonths 1–2Pre-season build — strength, conditioning, stick-handling3x/week, 45–55 minMonths 3–4In-season maintenance — shift conditioning, mental performance3x/week, 40–50 minMonth 5Push phase — power, game-speed drills4x/week, 50–60 minMonth 6Peak & playoffs — taper, sharpen, mental readiness3x/week, 35–45 min

Workouts are never scheduled on game days.

The Ask

Getting started only requires four steps: agree to the partnership, share the team schedule, share the sign-up link, and players start training. It's designed to be extremely low friction for the organization.